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Basics of Marketing

Rs 1999 Flash sale


21 Reviews

How a company brings a product into the market? What are the activities performed before the product sees the daylight? How is its journey from the conception till its end? What goes on in the mind of the customer before she takes a purchase decision? Why advertisements are given on media? How to price a product?The subject, which gives us so many such answers, is called ‘Marketing' .This course highlights several aspects of Marketing in simple and easy to understand format. It also implements a case – based approach.

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  1. Chapter 1

  2. Chapter 2

  3. Chapter 3

    • 3- Few Marketing Concepts
  4. Chapter 4

    • 4- Marketing Strategy - Checkmate
    • 4.1 - Project : Marketing Strategy
    • Quiz 1
  5. Chapter 5

    • 5- Keeping ears and eyes open
    • 5.1 - Project : Keeping ears and eyes open
    • Quiz 2
  6. Chapter 6

    • 6- Value Conscious Customer - The King
  7. Chapter 7

    • 7.1 - Segmentation
    • 7.2 - Influencing Customer’s mind – Positioning
    • 7.3 - Project : Segmentation
    • 7.4 - Project : Positioning
    • Quiz 3
  8. Chapter 8

    • 8.1 - Building Brands
    • 8.2 - Project : Branding
    • Quiz 4
  9. Chapter 9

    • 9.1 - A New Baby is Born – Introducing New product
    • 9.2 - Managing Product Life Cycle
  10. Chapter 10

    • 10.1- Pricing - How much is not too much
    • 10.2 - Project : Pricing
    • Quiz 5
  11. Chapter 11

    • 11.1 - Letting Customers know – Marketing communication
    • 11.2 - Project : Marketing Communication
  12. Chapter 12

    • 12- Distribution – How to deliver it
  13. Chapter 13

    • 13- Marketing for Gen X customers: Modern formats of marketing
  • About this Training

    The course on Basics of Marketing will take you through the laymans definiton of marketing the customer value,Building Brands and several other concepts which will give you a basic overview of marketing.

  • Project in this Training

    The project of the course will have a case analysis where the concepts covered in the chapters will have to be applied and a report created.

  • Clear your Doubts

    You can ask all the questions in Clear your Doubts forum anytime, course experts will answer all your questions.

  • Get Certificate

    Receive an E-certificate from us once you complete the course. You can Download the Certificate from your Twenty19 account and also showcase it to your friends and family.

Project work.

asked by AbhishekKhedkar

No Answers yet

What about service line?

asked by RohitAgarwal

Hi Rohit,
Very relevant question. As is true in case of products , services also come under almost same category with few major exceptions. In product , you have only 4Ps, product , price , place , promotions.In services along with them , you have three extra , people and process and physical evidence.They are known as 7 P's.
Otherwise positioning , segmentation , these ideas are same in both these cases.
Marketing of services is a separate subject in itself , hence I shall try to give you that idea in a separate course altogether.

answered by , [ Dec, 2015 ]

Thanks Santanu. If possible, can you email me a few study material/resources on services, since I am very keen on knowing how it functions. Would be of great help. Thanks.

answered by RohitAgarwal, [ Dec, 2015 ]

Rohit , there is a nice book available in a crispy format written by K.R.M rao. You will get lot of help from of the book . "Marketing of Services"

answered by , [ Jun, 2016 ]

Alright, Thank you

answered by RohitAgarwal, [ Jun, 2016 ]

How to Upload Projects

asked by HimalayaButta

Himalaya, Your analysis is correct. You please ask the expert team of twenty19 about the uploading part.

answered by , [ Jun, 2016 ]

problem regarding uploading a project..

asked by HimalayaButta

i didn't like that format....

answered by HimalayaButta, [ Jun, 2016 ]

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