Online Winter Training Offer - Learn the HIGH VALUE combo courses!

Twenty19

Login or Create Your Twenty19 Account


New to Twenty19? No Worries. Register for free!

Basics of Marketing

Rs 1999 Flash sale

90%

21 Reviews

How a company brings a product into the market? What are the activities performed before the product sees the daylight? How is its journey from the conception till its end? What goes on in the mind of the customer before she takes a purchase decision? Why advertisements are given on media? How to price a product?The subject, which gives us so many such answers, is called ‘Marketing' .This course highlights several aspects of Marketing in simple and easy to understand format. It also implements a case – based approach.

  • Learn Anytime/Anywhere
  • Clear your doubts
  • Project Based
  • Get Certificate

Buy "Basics of Marketing"

Rs 1999 Have a Coupon Code ? Click 'Pay Online' & login to apply coupon code

pay online

or

Pay by DD/Cheque

Call us on 09962033243 in case of any difficulties.

  • Step 1 Buy this course by making an online or an offline payment

  • Step 2 Access the course anytime, anywhere, learn, practice, evaluate, clear your doubts & track your progress

  • Step 3 Complete the course & get Twenty19 Certificate

Buy & Start Training or Free Demo

282 views
  1. Chapter 1

  2. Chapter 2

  3. Chapter 3

    • 3- Few Marketing Concepts
  4. Chapter 4

    • 4- Marketing Strategy - Checkmate
    • 4.1 - Project : Marketing Strategy
    • Quiz 1
  5. Chapter 5

    • 5- Keeping ears and eyes open
    • 5.1 - Project : Keeping ears and eyes open
    • Quiz 2
  6. Chapter 6

    • 6- Value Conscious Customer - The King
  7. Chapter 7

    • 7.1 - Segmentation
    • 7.2 - Influencing Customer’s mind – Positioning
    • 7.3 - Project : Segmentation
    • 7.4 - Project : Positioning
    • Quiz 3
  8. Chapter 8

    • 8.1 - Building Brands
    • 8.2 - Project : Branding
    • Quiz 4
  9. Chapter 9

    • 9.1 - A New Baby is Born – Introducing New product
    • 9.2 - Managing Product Life Cycle
  10. Chapter 10

    • 10.1- Pricing - How much is not too much
    • 10.2 - Project : Pricing
    • Quiz 5
  11. Chapter 11

    • 11.1 - Letting Customers know – Marketing communication
    • 11.2 - Project : Marketing Communication
  12. Chapter 12

    • 12- Distribution – How to deliver it
  13. Chapter 13

    • 13- Marketing for Gen X customers: Modern formats of marketing
  • About this Training

    The course on Basics of Marketing will take you through the laymans definiton of marketing the customer value,Building Brands and several other concepts which will give you a basic overview of marketing.

  • Project in this Training

    The project of the course will have a case analysis where the concepts covered in the chapters will have to be applied and a report created.

  • Clear your Doubts

    You can ask all the questions in Clear your Doubts forum anytime, course experts will answer all your questions.

  • Get Certificate

    Receive an E-certificate from us once you complete the course. You can Download the Certificate from your Twenty19 account and also showcase it to your friends and family.

Project work.

asked by AbhishekKhedkar

No Answers yet

What about service line?

asked by RohitAgarwal

Hi Rohit,
Very relevant question. As is true in case of products , services also come under almost same category with few major exceptions. In product , you have only 4Ps, product , price , place , promotions.In services along with them , you have three extra , people and process and physical evidence.They are known as 7 P's.
Otherwise positioning , segmentation , these ideas are same in both these cases.
Marketing of services is a separate subject in itself , hence I shall try to give you that idea in a separate course altogether.
Thanks
Santanu

answered by , [ Dec, 2015 ]

Thanks Santanu. If possible, can you email me a few study material/resources on services, since I am very keen on knowing how it functions. Would be of great help. Thanks.

answered by RohitAgarwal, [ Dec, 2015 ]

Rohit , there is a nice book available in a crispy format written by K.R.M rao. You will get lot of help from that.name of the book . "Marketing of Services"

answered by , [ Jun, 2016 ]

Alright, Thank you

answered by RohitAgarwal, [ Jun, 2016 ]

How to Upload Projects

asked by HimalayaButta

Himalaya, Your analysis is correct. You please ask the expert team of twenty19 about the uploading part.

answered by , [ Jun, 2016 ]

problem regarding uploading a project..

asked by HimalayaButta

i didn't like that format....

answered by HimalayaButta, [ Jun, 2016 ]

Can I download the videos & learn?

You can re-watch the videos as many times you wish but we do not allow downloading on our platform as we keep track of your progress in regards to the course you learn.

What is special about Twenty19 courses?

Twenty19 Training are fun to learn and they are structured to be easily understood by anyone.The courses are developed with College students in mind.So courses will have a lot of real world examples and Twenty19 courses are easy to take up and earn a certificate.

If I have any doubt while learning, How can I clear my doubts?

You can raise your doubt in Clear your doubts forum anytime, training experts will answer all your questions. You can also reach us at +91 9962033243 (give us a missed call), send an SMS or drop an email to trainins@twenty19.com, one of our team member will call you to support.

Is it safe to use my debit/credit card for making the payment?

No doubt, Your transaction is always safe and secure with Twenty19.

Do I get a certificate of completion?

Yes!! you will receive an E-certificate from us once you complete the training. You can include this is in your Resume to get placed better.

How will I receive the certificate?

Twenty19 certificates will be emailed to your Twenty19 registered Email ID .The very next day of your training completion you will be receiving the certificate.You can download and print your certificate.

Have Questions? Get in touch with us

Call
+91 9962033243

Email
trainings@twenty19.com

This is a Free Demo for "Basics of Marketing" Course

Experience this course with few video lessons rightaway!

Start Learning

Live Trainings Feed

Latest Questions in Forum

Suggest a new Training

Teach

Are you an expert in your industry & are passionate about teaching? Join us!

create a training


This feature is not available during Free Demo. Purchase the course to access

Purchase "Basics of Marketing"


Buy & Start Learning

Send me amazing internships by email

Confirmation email has been sent to your email address. Please click on "Confirm to get Internship alerts" button in the email.
Please provide a valid email address.
There were some issues. Please try again later.

Close