- 3- Few Marketing Concepts
- 4- Marketing Strategy - Checkmate
- 4.1 - Project : Marketing Strategy
- Quiz 1
- 5- Keeping ears and eyes open
- 5.1 - Project : Keeping ears and eyes open
- Quiz 2
- 6- Value Conscious Customer - The King
- 7.1 - Segmentation
- 7.2 - Influencing Customer’s mind – Positioning
- 7.3 - Project : Segmentation
- 7.4 - Project : Positioning
- Quiz 3
- 8.1 - Building Brands
- 8.2 - Project : Branding
- Quiz 4
- 9.1 - A New Baby is Born – Introducing New product
- 9.2 - Managing Product Life Cycle
- 10.1- Pricing - How much is not too much
- 10.2 - Project : Pricing
- Quiz 5
- 11.1 - Letting Customers know – Marketing communication
- 11.2 - Project : Marketing Communication
- 12- Distribution – How to deliver it
- 13- Marketing for Gen X customers: Modern formats of marketing
Very relevant question. As is true in case of products , services also come under almost same category with few major exceptions. In product , you have only 4Ps, product , price , place , promotions.In services along with them , you have three extra , people and process and physical evidence.They are known as 7 P's.
Otherwise positioning , segmentation , these ideas are same in both these cases.
Marketing of services is a separate subject in itself , hence I shall try to give you that idea in a separate course altogether.
Thanks Santanu. If possible, can you email me a few study material/resources on services, since I am very keen on knowing how it functions. Would be of great help. Thanks.
answered by RohitAgarwal, [ Dec, 2015 ]
Alright, Thank you
answered by RohitAgarwal, [ Jun, 2016 ]
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