company details
Akamai

Internship - Customer Marketing Internship

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EXPIRED
Stipend : 5000 / Month
Start Date of Internship : 01 Feb 2012
Application Deadline : 31 Jan 2012
Duration : 3 - 6 Months
No of Openings : 2
Location : Bangalore
Category : Marketing Strategy
Eligible Students :
Description
1. Collect top 5 impact areas for each customer in India – for exampleperformance % improvement for site/app, % traffic offload, % traffic growthetc. 2. Average impact by industry – for example on an average how much impactin %s a customer in retail has gained, how much offload in each industry,how much traffic growth in each industry 3. Relate customer topline/bottomline growth and each of these metrics 4. Set up customer view dashboards for each customer and drive adoptionwith sales/customers 5. Use the data from the customer view dashboard to refine the impactmetrics 6. Use this info and sell/drive case studies with each of our customersLet me know if you have any questions.
Key Takeaways
Learn how customers are acquired and showcased in B2B markets, Understand how customers use cloud computing and apply marketing skills to analyze, showcase and upsell to them, Understand end to end marketing cycles
Required Skills
Marketing, B2B Strategy, Internet Technologies
Tags
Internship in Marketing Strategy | Internship in Bangalore
EXPIRED
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